1 atarimae

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“Atarimae” is a word with two related meanings: the first is “proper; right; just; fair... reasonable, natural...deserved, merited, due” (Kenkyusha’s New Japanese-English Dictionary). The second meaning is “common; ordinary; average; normal; usual (ibid).” Atarimae literally means “in front of the hit.” It is something so usual, so normal, so proper that it is absolutely a priori. Atarimae describes those aspects of everyday life that are so expectable that they need no attention: it describes all of the aspects of everyday life that are a part of the undesigned mode of (Goffman’s) Umwelt.